1. Find an easy location
Small metropolitan areas may only have a single convenient place for a trade show. For larger cities on the other hand, you may want to pick a venue that is most convenient for everyone including non-locals to find and get to. In addition, you will also need to make sure that the place is open to big vehicles such as tractor-trailers to avoid problems in transporting supplies and gadgets. Enough parking space is one thing to consider also in choosing a venue.
In terms of ads, as effective as Television and radio, you may also want to engage and give a buzz of your event or promotions in the various social media sites. Create a Twitter feed, Google+ account, Facebook page, LinkedIn account, Youtube channel, Pinterest account, and Instagram. Interact with all your current business connections, connect to other vendors, industry leaders, and individuals that can help publicize your event and your business as well. Along with social media, you will also want to optimized your website to drive traffic in from major search engines like Google and Yahoo/Bing. Always make sure that you are up-to-date to all sources that help widen your trade show exposure.
3. Inspire your Vendors to Advertise the Show
A lot of the promotions can be done by the vendors for you. Give them a better spot for their exhibit booth displays or discount for the space. There are actually more ways to motivate your vendors to advertise. Vendor promotions should not rely just on ads, social media advertisements should be included as well as mentions on their blogs and postings.
4. Offer Seating, Food and Drinks
Trade show organizers often oversee this case, not offering people refreshments and seats. An empty stomach and tiring feet will surely make them not stay for long. Frequently, a number of your attendees will be stopping over to your trade show from their lunch break or probably after a long hard day from work. Offer seating along with your refreshments, to make them as comfortable as they can be to encourage lingering.
5. Offer Hours of Extention
Professional trade shows need to take into consideration attendees that have long working hours. Trade shows should run at least 3 days. Plan ahead, run your trade show as many days as possible. Extend your open hours to at least one night for those people who have very long working hours. To keep the people stay longer for your late night extension, announce door prizes, presentations, guest speakers, and giveaways.
6. Equip your Vendors with Everything they Need in order to Succeed
Few of your vendors may be first timers to the trade show stage, and they can use some of your advices in making their exhibit booths successful. Provide them with some necessary essentials such as supplies and tips to help them bring value to the attendees. Surely, your vendors will be attending your next trade show once they get value from attending.
7. Be Sure to Invite the Right Guest Speakers
A speaker with a charm can increase attendance to your trade show. A lot of industry leaders are glad to spread their message if given the chance. List their names up and invite the top leaders of the industry. Chances of getting them to your trade show will be higher if you schedule them in advance for most top speakers book 6 months to one year ahead.
A successful trade show has always been achievable if you think ahead and plan smart.